[已解决问题] 英文“ earned media ”怎么说？
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earned media 免费的媒体报道 earned media意思为：免费的媒体报道 例如：In the world of campaigns, there is nothing better than earned media — free television and radio exposure — as opposed to paid media or costly advertisements. 竞选时，没有什么比免费的媒体报道更好的事了--与付费媒体或昂贵的广告费相比，免费的电视和广播曝光率非常有优势。 Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through advertising. Earned media often refers to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet.多用来指通过报纸文章，电视新闻，网络新闻，编辑来信，民意调查等方式对政治上竞选的一种宣传，是事实上的免费宣传，至少成本是比较低的。其反义词组 paid media ，是一种广告形式，必然要支付广告费，有时会比较高昂。Earned media 是种社评形式的，代表一定观点，或者是说要求对说出的话承担一定的法律责任，social media 则指的是广大网友的意见，是为一家之言，充分体现言论自由。 |
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