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5个月前 kk75 : Abstract The toy industry in China since reform and opening up, has shown a rapid and healthy development of products are exported to almost all countries of the world, 75 percent of the global toys tagged with a "Made in China" label, China has become truly the world's largest toy manufacturer. China's toy industry is export one of the five pillars of products for China's foreign exchange earned through exports, to solve the employment issue has made positive contributions. And toy exports in Guangdong Province occupy the first position, is China's most important trade toys province. Guangdong toy industry exports in the core of the country, toy exports are constantly increasing every year, but we should also be soberly aware that the toy industry and the challenges faced by the toy industry's own shortcomings: the lower corporate profit margins; value-added products Not high; increasing cost pressures; lack of independent brands; facing increasingly stringent foreign technical barriers and other requirements, the toy industry situation of internal and external problems. The article concluded at the beginning of the Guangdong Provincial Toys export trade achievements, mainly reflected in: 1 Guangdong Province in the toy trade occupied the first 2 toy exports Guangdong Province, the scale of development and the development of growth rate, 3 Guangdong Province The toy industry's export structure. Guangdong toy industry to describe the trend of exports combined with the current toy industry exports by the strengths and challenges. Finally, the combination of the above analysis, to the Guangdong toy industry to propose appropriate countermeasures. Key words: Guangdong toys recalled toy exports of industrial upgrading in transition |