Since the 1960s the women's movement has been engaged in a systematic and constant critique of media institutions and their output. In a world in which the media increasingly provide the 'common ground' of information, symbols and ideas for most social groups. Women's representation helps to keep them in a place of relative powerlessness. This mediated invisibility is achieved not simply through the non-representation of women's points of view or perspectives on the world .When women are 'visible' in the media content, the manner of their representation reflects the biases and assumptions of those who define the public- and therefore the media agenda.