[已解决问题] 怎样用英语向老外推销汉语
要是用英文表达，既要迎合他的兴趣，还要了解他的实际需要，高手们，请帮帮我吧！
问题补充：我想要实际的英语表达，希望你能提供，从的上面的回答，我觉得说得很有道理,其实我自己把你的话翻译了一下，呵呵
问题补充：我想要实际的英语表达，希望你能提供，从的上面的回答，我觉得说得很有道理,其实我自己把你的话翻译了一下，呵呵
最佳答案
每个人学外语的目的不同，像我在加拿大教的一个老外，他学汉语是为了能和他中国女朋友的妈妈，也就是他未来的岳母，做更好的沟通。也有的老外是为了能在与中国有生意来往的公司里升迁较快，也有的只是为了了解中国文化，来中国观光。
首先你必须简要地说明汉语能给不同的人带来什么样的不同的优势。欧美国家已经有越来越多的中小学生选择汉语为外语，中国的孔子学院也正一所一所地在世界各地开张。不管是喜欢文学，喜欢历史，喜欢考古，喜欢中华文化；或者正在竞争激烈的商场上奋斗，想要进军中国市场；想要到中国观光，在中国居住，在中国教书；或者喜欢语言学，喜欢研究这拥有几千年历史却能在现代社会中运用自如的古老语言；都一定要学汉语。
接下来你就要了解你的老外客户，最适合他们的优势是哪一个。如果是一个业务人员，也许外语能力占工作能力的一大部分，当然也关系到他们的薪水。如果是中老年人，或许中国观光是他们需要用到中文的最大机会。如果是老师，那在中国的各种外国学校教书，不仅薪资高，生活费也很省。如果是年轻小伙子，那学点中文，说不定能讨个中国媳妇。
再来就可以介绍你的业务了，你（或你的培训机构）是怎么教中文的，是怎么循序渐进的。这时候你要消除老外对“Chinese”千百年来的恐惧感，告诉他们对于零起点的学生你们是怎样教的。甚至给他们看看教材样本，试听一次课。如果你的机构有什么样的认证，或者学生学成后有什么样的成就，考过什么样的试（如HSK），都可以在这时候提及一下。
这是我在国外当汉语家教的经验，提供你做参考，如果你需要实际的英语翻译，可以再做问题补充。
补充：实际英语表达
***A sample introductory article partly translated from my answer above***
People learn Chinese Mandarin for many different purposes. Some use it on business communications (and therefore achieving faster promotion in firms which do businesses in China or with Chinese firms); some use it to understand Chinese culture more deeply; and many others learn it merely for their trips to China as tourists.
Chinese Mandarin, as a skill, can equip you with different types of advantages. More and more students in North America and Europe are choosing Chinese as their second language at schools, and numerous Confucius Institutes are being established throughout the world. Chinese is eventually becoming necessary whether you're a Chinese literature maniac, someone who wants to live in China or teach in China, someone who likes Chinese history, archaeology, or culture, someone who is researching in the field of linguistics and is interested in this millennia-old "modern" language, someone who is ambitious and is thinking about exploring the Chinese commercial market, or simply someone who wants to visit China for a two-week vacation.
For sales/production managers and/or higher executives:
Chinese can be your most advantageous weapon in the future. While other corporations are hiring Chinese interpreters who aren't familiar about their industries, you can win by fast and efficient negotiation. It's even better if you know the culture through studying Chinese - not many firms were successful in setting up oversea branches and that's because of the large cultural differences.
For people who're interested in a long-term stay in China:
China is not just a country - it is as diverse as hundreds of small countries, with local cultures (that includes food, dialects, customs, outfits, and values). But luckily Chinese Mandarin is spoken almost everywhere. Whether you're researching for a project about the Miao Minority or whether you're just buying your groceries down the supermarket, it's always a lot easier speaking Mandarin.
For people visiting China as tourists:
Yes, you can join the planned trips organized by travel agencies, and yes, you don't have to speak Chinese 'cause they will do it for you. But you can only get what you pay those agencies (or even less) on such a trip. When you want to explore the real China, see places where it isn't flooded by tourists, buy souvenirs that aren't marked up because you're a foreign tourist, you need to do it on your own. And of course Chinese would come in handy then. Pay the same price (or less) and make more out of your journey!
***Then you can mention how your program or curriculum or institute fits into these purposes and how you can realize these advantages***
提问者对于答案的评价：谢谢朋友这么耐心帮忙，提点了很多重要的方面，最后还把英文送来了，正好有几句话我翻的不地道，借鉴一下。 敬礼！祝愿在这里留言的朋友生活都充满阳光！
首先你必须简要地说明汉语能给不同的人带来什么样的不同的优势。欧美国家已经有越来越多的中小学生选择汉语为外语，中国的孔子学院也正一所一所地在世界各地开张。不管是喜欢文学，喜欢历史，喜欢考古，喜欢中华文化；或者正在竞争激烈的商场上奋斗，想要进军中国市场；想要到中国观光，在中国居住，在中国教书；或者喜欢语言学，喜欢研究这拥有几千年历史却能在现代社会中运用自如的古老语言；都一定要学汉语。
接下来你就要了解你的老外客户，最适合他们的优势是哪一个。如果是一个业务人员，也许外语能力占工作能力的一大部分，当然也关系到他们的薪水。如果是中老年人，或许中国观光是他们需要用到中文的最大机会。如果是老师，那在中国的各种外国学校教书，不仅薪资高，生活费也很省。如果是年轻小伙子，那学点中文，说不定能讨个中国媳妇。
再来就可以介绍你的业务了，你（或你的培训机构）是怎么教中文的，是怎么循序渐进的。这时候你要消除老外对“Chinese”千百年来的恐惧感，告诉他们对于零起点的学生你们是怎样教的。甚至给他们看看教材样本，试听一次课。如果你的机构有什么样的认证，或者学生学成后有什么样的成就，考过什么样的试（如HSK），都可以在这时候提及一下。
这是我在国外当汉语家教的经验，提供你做参考，如果你需要实际的英语翻译，可以再做问题补充。
补充：实际英语表达
***A sample introductory article partly translated from my answer above***
People learn Chinese Mandarin for many different purposes. Some use it on business communications (and therefore achieving faster promotion in firms which do businesses in China or with Chinese firms); some use it to understand Chinese culture more deeply; and many others learn it merely for their trips to China as tourists.
Chinese Mandarin, as a skill, can equip you with different types of advantages. More and more students in North America and Europe are choosing Chinese as their second language at schools, and numerous Confucius Institutes are being established throughout the world. Chinese is eventually becoming necessary whether you're a Chinese literature maniac, someone who wants to live in China or teach in China, someone who likes Chinese history, archaeology, or culture, someone who is researching in the field of linguistics and is interested in this millennia-old "modern" language, someone who is ambitious and is thinking about exploring the Chinese commercial market, or simply someone who wants to visit China for a two-week vacation.
For sales/production managers and/or higher executives:
Chinese can be your most advantageous weapon in the future. While other corporations are hiring Chinese interpreters who aren't familiar about their industries, you can win by fast and efficient negotiation. It's even better if you know the culture through studying Chinese - not many firms were successful in setting up oversea branches and that's because of the large cultural differences.
For people who're interested in a long-term stay in China:
China is not just a country - it is as diverse as hundreds of small countries, with local cultures (that includes food, dialects, customs, outfits, and values). But luckily Chinese Mandarin is spoken almost everywhere. Whether you're researching for a project about the Miao Minority or whether you're just buying your groceries down the supermarket, it's always a lot easier speaking Mandarin.
For people visiting China as tourists:
Yes, you can join the planned trips organized by travel agencies, and yes, you don't have to speak Chinese 'cause they will do it for you. But you can only get what you pay those agencies (or even less) on such a trip. When you want to explore the real China, see places where it isn't flooded by tourists, buy souvenirs that aren't marked up because you're a foreign tourist, you need to do it on your own. And of course Chinese would come in handy then. Pay the same price (or less) and make more out of your journey!
***Then you can mention how your program or curriculum or institute fits into these purposes and how you can realize these advantages***
2007-8-22 10:57:35
回答者：牛十九
提问者对于答案的评价：谢谢朋友这么耐心帮忙，提点了很多重要的方面，最后还把英文送来了，正好有几句话我翻的不地道，借鉴一下。 敬礼！祝愿在这里留言的朋友生活都充满阳光！
其它回答(3)
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Why Study Mandarin Chinese? The most common reason for studying Chinese is the profusion of people who speak it in one of its many dialects. Over a billion people have Mandarin (the national dialect of China) as their country official language, making it the most widely spoken language in the world. In fact, about one-fifth of the world speaks some form of Chinese, and Mandarin is one of the United Nation official languages. Mandarin is also becoming an increasingly important language for international business and politics, especially as China gains political clout and participates in more international importing and exporting. Another reason for studying Mandarin is the increased level of understanding you can achieve when visiting or living in countries such as China or Singapore. You will learn more and gain greater cultural understanding if you are able to understand the native language. Knowing Chinese characters can also give you an advantage if you wish to go on to learn other languages such as Japanese, Korean, and Vietnamese, or other dialects of Chinese such as Cantonese. If you are familiar with Mandarin, you will also gain access to a rich body of Chinese-language literature and film. Chinese culture is one that respects honor as a necessary trait in a human being, and their literature and art very much reflect that. No one has dealt with the ideas of honor more than film director Yimou Zhang, whose many films including his most recent release, Hero, starring Beijing born and world-wide superstar Jet Li, have won countless international film awards. Lu Xun is considered by many to be the forerunner of modern Chinese literature, and The True Story of Ah Q, written in 1921 but set in 1911, is often considered the writer masterpiece. Mao Dun is another famous Chinese author who wrote stories such as Spring Silkworms and The Shop of the Lin Family. Teahouse by Lao She is a famous play involving over sixty characters spanning more than fifty years. 先了解他的兴趣和目的啊 然后再谈这方面的内容.
1年前 回答者： Hold_myself - Q苗三级
I think they all like Chinese traditional culture. They like the current Chinese life, Chinese food. |
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